Prudential Georgia
1409 Peachtree Street
Atlanta, GA 30309
Ofc: 404 879-7078
Cell: 404 246-6218
Fax: 404 256-8171


Prudential Florida Realty
19056 N.E. 29th Avenue
Aventura, FL 33180
Direct: 305-590-8474
Fax: 305-932-6355


Real Estate Owned Services

The Jay Rock Team specializes in providing solid representation for home buyers and sellers in the consumer market. We also extend this same strength and analysis to corporate and financial institution clients. The addition of detailed trend analyses, demographic surveys and dedicated client services add value to the entire REO process. Look to the Jay Rock Team for committment to providing corporate clients with viable options to mitigate costs of REO retention, marketing and other administrative costs.

Effective Marketing Strategy
When you choose us to represent your firm your properties will be featured in the same publications as our other consumer market properties (view list), improving the visibility of the properties and the likelihood of receiving full market value. Additional positioning strategies are implemented to increase the footprint of corporate and REO properties to draw more attention to them on multiple listing services used by agents.

Additional Services Provided by JRT

    Opinion of value for REO properties
    Feasibility/Marketability studies
    Highest and best use analysis
    Consultation of environmental issues
    Development of marketing plan for owner implementations
    Contract negotiations
    Demographic analysis
    Foreclosure counseling

Metro Atlanta home prices increase year-over-year in November
By Michelle E. Shaw
12/22/2009

November provided good news in several forms for metro Atlanta's troubled housing market, including the first year-over-year increase in the price of existing single-family homes sold since at least 2008, according to the National Association of Realtors. The 2 percent increase for the region, from $126,300 in November 2008 to $129,300 last month, bucked the national trend, which saw a 4 percent drop in sales price. more...

New year Looks no Brighter for Mortgage Modifications
By Diane Lade and Harriet Johnson Brackey, Sun Sentinel
12/21/2009

The new year probably will bring little relief to hundreds of thousands of Floridians struggling to keep their homes, as experts anticipate the mortgage modification bottleneck will continue in 2010. Banks and loan services still are dragging their feet on approvals, despite the U.S. Treasury Department, the Obama administration and the Florida Attorney General pressuring them to speed up the process.

more...

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An independently owned and operated member of Prudential Real Estate Affiliates, Inc.